Programmatic Advertising Terminology
302 redirect: the process of a server sending a browser the location of a requested ad, rather than sending the ad itself. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks. 3G: the third-generation mobile network infrastructure. As of 2007, 3G technologies were deployed by mobile operators in most of Europe, East Asia, and North America. Supports much higher data speeds than previous mobile networks, in some cases approaching wired broadband connections. Core 3G technologies include: Edge Universal mobile telecommunications system (UMTS) CDMA2000 LTW The fourth generation of mobile network infrastructure (4G) is expected to provide further improvements in speed and capacity, but standards have not yet been finalized. 3rd party ad serving: the purpose of ad serving is to deliver ads to users, manage the advertising space of a website, and, in the case of third-party ad servers, provide an independent counting and tracking system for adve...