Learn Programmatic Advertisement with Mayur

  A world without ad tags would be too sterile and boring — no flashing banners, no Youtube pre-rolls, and (!) no extra revenue for you. Since we're not living in a stir-crazy ads-prohibiting dystopia, we are all able to use small yet mighty ad tags. Invisible from the outside, these chunks of code are extremely crucial in ad tech. Just like neurons are basic working units of our brains, ad tags are core elements of digital ad serving. All the main parts of the brain contain neurons and are literally “run” by them. Similarly, publishers, advertisers, and ad networks use ad tags to exchange data with each other. If you are just starting your advertising journey, the meaning of an ad tag may be unfamiliar to you. We've all been there, but right now, we'll help you move forward in your journey by teaching you what an ad tag is and how exactly to use it. Let's start with the ad tag definition. Contents: What is an Ad Tag? The Role of an Ad Tag in Digital Ad Serving Types of...

Brand Safety Publishers can block certain types of unwanted ads from showing on their website or mobile app. Advertisement can be blocked based on: The advertiser’s domain : Basically a competitor ad you don’t want your competitor ad on your website, for example, Amazon ad on eBay it will hurt there business. Language : Your website audience doesn’t understand if Arabic, Japanese, and Korean ads run in America or other language ads. Certain ad content categories like: Dating: Includes dating services and online dating communities. Also includes chat sites and apps for meeting new people in general. Politics: Includes ads for political campaigns or candidates, ads addressing controversial social issues, ads referencing well-known politicians, and ads touching on events widely perceived to be political in nature, such as elections, protests, terrorist attacks, wars, and conflicts. Religion: Includes religious ads and ads advocating for or against religious views; does not include astrol...