DBM (DV360) vs DCM (Campaign Manager) – What’s the difference?
DV360 is a demand-side platform (DSP) for buying ad inventory programmatically, while Campaign Manager is an ad server for generating ad tags. Both DV360 and Campaign Manager help advertisers accomplish their end goal of putting digital ads in front of people, although they accomplish this through different processes. Here’s a summary of the process for purchasing impressions on DV360: Create a Campaign for a specific business goal Create an Insertion Order (IO) in the Campaign. Set the IO’s flight dates, budget, pacing, frequency cap, and performance goal (e.g. target CPM, CPC) Add line items to the IO. Set flight dates, inventory source targeting, budget, pacing, bid strategy, frequency cap, and the creatives you’re using Set live and monitor performance And here’s a summary of the Campaign Manager trafficking process: Create a campaign Create a placement in the campaign Add creatives Assign the placements, creatives, and landing pages to your ad Generate and send ta...